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Featured
Smart Data: Understanding your audience
Put yourself in your customers’ shoes and think about their specific needs. By learning what they can get out of your service and why they choose it over the competition, you can determine who...
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The Power of News Advertising: Shaping perceptions and driving engagement
News advertising stands as a powerful force capable of altering views, increasing engagement, and influencing the decisions of millions. Attention has emerged as the new currency, and as consumers are bombarded with a stream...
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From Pixels to Paychecks: How advertising serves as engine of economic and social influence
In a comprehensive exploration of the impact of advertising on the Australian economy, commissioned by the Communications Council, Deloitte Access Economics delivers a revealing account of how advertising serves as a powerful force, shaping...